BIO: There comes a time in every artist’s life when they have to look in the mirror and decide whether their art should be a hobby or a way of life. When it came time for Bronx native Mickey Factz to decide what his art meant to him, he chose music, abandoning a spot at NYU Law School to embrace hip-hop full time.
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Factz honed his music and crafted his unique sound by releasing six full-length mixtapes, including his critically acclaimed release Heaven’s Fallout in 2007 and his most recent high concept mixtape, thedarkphoenixAlpha. In addition to his solo work, Mickey Factz has worked with some of the hottest artists in the industry, including Drake, B.o.B., The Cool Kids, Travis McCoy, and Hip-Hop pioneers like Afrika Bambaataa.
Factz parlayed his growing body of work into a global following and an impressive amount of media attention including features in major music magazines Fader, Spin, and Complex. Mickey even appeared on the cover of XXL Magazine as part of their 2009 Freshmen 10 issue.
In 2009, those high-profile appearances caught the attention of Honda Motor Company, and Factz was selected to be the face of their “Rhymes & Reasons” marketing campaign which was which was featured as part of Honda’s national initiative for their flagship car, the Accord. He also applied his marketing and internet knowledge to helping other artists forming the artist management/brand marketing company GFCnewyork.
2010 was a big year for Mickey Factz. His hard work and perseverance paid off when he signed a major record label deal with Battery Records, a subsidiary of Jive Records and released his critically acclaimed mixtape I’m Better Than You. In 2011, Factz’ success in the mainstream continued. He released his single For The Culture which features Marsha Ambrosia and the video soon found its way all major music television outlets.. Not wanting to keep his fans waiting while he prepped his debut album he released the mixtapes Love.Lust.Lost and followed with Mickey MauSe the following year. Mickey MauSe received rave reviews and the project has been hailed by many to be a visual and lyrical masterpiece. Following the success of Mickey MauSe, Factz continued to prep for his debut album The Achievement. In October of 2013 he released the first single from the album, Zen which features hip-hop artist Yelawolf. After the release of Zen, Factz had the opportunity to be the opening act for long time friend Lupe Fiasco on the rappers Tetsuo and Youth Preview Tour in late 2013.
Mickey Factz is the true embodiment of artistry. His body of work stands as homage to the culture while awash in today’s spirit of innovation. In 2014, Factz plans to release 3 mixtape projects as well as the album his fans having been waiting for. He is The Achievement.
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